Nov. 11 2021 By Weldon Dial
A media company in Midland, Texas, needed help ranking for target keywords to generate sales for their clothing lines (there are two different websites that we worked on). We decided to take them on as a client event though many of their target keywords are local keywords.
They had little to no organic traffic before we began working on the website. Now, they are close to getting way more organic traffic and have way higher authority scores.
Here is a list of what we did to increase MidlandAF‘s and OdessaAF‘s organic traffic:
- Blogging/Content Marketing
- Meta Description Optimization
- Meta Title Optimization
- Meta Tag Optimization
- Page Speed Optimization
- Robot.Txt File Optimization
- Sitemap Optimization
- Competitor Analysis
- Backlinking
- SEO Auditing
As far as Google Business Profiles, we optimized the description of two Google Business Profiles and added images. Also, the Google Business Profiles were linked to the corresponding websites.
One of the target keywords for this campaign is “Events Midland TX”. MidlandAF ranks highly for that keyword now.
MidlandAF Measurable Results
OdessaAF Measurable Results
Last Words on this Local/eCommerce SEO Case Study
SEO is difficult, and it’s only getting more difficult. However, it is the most important investment you can make in your store, online or offline.
If you’re going to do it, get it done right the first time.
Go to https://ecomdynamix.com/ecommerce-seo-blog/ to check out some insightful eCommerce SEO posts.